Gimoka is back on air on Rai, Mediaset and SKY networks to talk about the pleasure of coffee.

Gimoka’s new advertising campaign kicks off; 1,700 airings on the main television networks have been scheduled in March and they will generate almost 300 million  contacts developing 1,200 GRPs.

Milan, March 4, 2021Gimoka launches a new advertising campaign airing on Rai, Mediaset and Sky to talk about the pleasure of a good espresso coffee. Through commercials developed by EY Yello and Big Mama, the campaign aims to emphasize those moments of escape, pure well-being and relaxation that Gimoka coffee offers at any time of the day.

The first airing period runs from March 7 to March 20 and March 28 to April 3 and will reach a mainstream target consisting of consumers and purchasing managers. 1,700 airings on Rai channels (including the Raiplay service), Mediaset and Sky Media have been scheduled, for nearly 300 million contacts developing 1,200 GRPs.

This adv is part of a broader communication plan that aims, through a qualitative scheduling on the main national TV stations, to increase awareness and perception of Gimoka’s quality to generate traffic to points of sale. The programming has been defined so as to ensure important visibility for the brand, with a particular focus on time slots with a higher number of viewers.

Through the breadth and depth of its product range, both in terms of the variety of blends and packaging formats, in line with the latest consumer trends, Gimoka is able to intercept the needs of a wide range of consumers by covering all segments with distinctive solutions. Examples are the innovative aluminum capsules, ideal for preserving flavors and fragrances, totally compostable capsules, family formats and lines dedicated to free from.

The communication campaign thus represents a further step in Gimoka’s strategy, which aims to consolidate its role among the leading coffee brands in Italy with a presence at 360° ranging from retail, GDO and coffee shops to vending and out of home, passing through  private label solutions, for which it is a recognized leader.

Gimoka is the flagship brand of Gruppo Gimoka, a company founded in the early 1980s from the insights of its founder Ivan Padelli. The Group, among the leading roasting companies in Italy, controls the entire value chain: from the procurement of raw materials to the presiding over the roasting and grinding stages, up to packaging/encapsulation. The all-round coffee core business is declined into two Business Units: one dedicated to ground and beans and one to single-serve coffee. This allows the development of specific skills at both technological and quality levels, thanks to which the Group is a partner privileged in the development of private label projects with leading international industrial and distribution players. The company is present in Italy and abroad, both in the professional channel (Ho.Re.Ca., OCS and Vending) and in the domestic channel, through its own brands. With the acquisition in 2019 of Univerciok, the Group has integrated its offer in the traditional Home and Out of Home channels, with the development and production of soluble products and beverages.

March 4, 2021